BBA (Hons)
Digital Business

3 years | UGC Approved | NAAC Accredited | Integrated program

About Program

Accredited by the AI Society International, the Global Professional Body for Artificial Intelligence-based out of the UK; the Bachelor's program in Business Administration from JECRC University is a three-year program is designed for individuals with an aptitude for quantitative background, such as programming or mathematics, who desires to get a head start in analytics and digital side of the business.

This comprehensive Bachelor’s program in Digital Business imparts hands-on knowledge on Digital Media Laws, Digital Marketing, Artificial Intelligence, Digital Marketing, Digital Transformation, Business Analytics, International Business, Operations/Project Management, Financial Analysis and services and Family Business and Entrepreneurship.


The AI Society International is the Global Professional Body for Artificial Intelligence. AISI is a not-for-profit organisation that exists to promote greater awareness, understanding and innovation in Artificial Intelligence. AISI is very much committed to advance the study, application and standing of Artificial Intelligence; and to facilitate collaboration and participation among persons interested in Artificial Intelligence throughout the world.

AISI works with Government, Academia and the Corporate Business Sectors to promote cooperation, research and employment growth in the Artificial Intelligence Sector. AISI develops the strategic, forward-thinking AI Professionals the world needs. As the global professional body for AI, AISI is committed to producing relevant, rigorous and applied research.

AISI's recent research shined a spotlight on the ongoing revolution in AI, where the creativity of AI Professionals is driving competitive advantage and igniting new opportunities for a wide range of organizations in the future. The research indicates that better user experiences are driving greater organizational intelligence.

program Highlights

  • Leads to the Society Membership upon the Graduation.
  • This path-breaking degree program aims to awaken dual-ready skills based on business acumen and hands-on technical expertise with AI.
  • This is an experiential learning program that is based on an application-oriented model.
  • The program does not require any prior programming experience and will instil the ability to solve critical business issues using Artificial Intelligence tools and programming such as Python, R, SQL, etc.

program Takeaways

Integrated Curriculum
Dual Qualification
Exclusive AI Society International Membership
Hands-on Knowledge on Artificial Intelligence and Programming Tools

JECRC University

Accredited by the BCI and UGC and approved by the Government of Rajasthan, the JECRC University is one of the most prestigious institutions in India for world-class quality education since 2012. Situated in Jaipur, Rajasthan, JECRC University offers a wide range of UG & PG programs, Globally Accredited programs, Research programs and Scientific Training facilities to its students to prepare them to be responsible citizens capable of meeting the demands of today's industry challenges.

JECRC University has partnered with ISDC – The International Skill Development Corporation to establish the International Centre of Excellence (ICoE).

ISDC (International Skill Development Corporation) is a leading International Provider for British Education and Skills. ISDC is working with many Universities and an excess of 25 Professional Bodies in the UK for their Market Expansion, TransNational Education and Growth. ISDC works with Universities and Higher Education Providers by Developing and Upgrading the Academic Degrees for the Future to Seek External Accreditations / Memberships / Qualifications along with the University Degrees.

ICoE was established to ensure that learners have a comprehensive understanding of the various global academic domains and certifications that are essential for them to stand out and meet the evolving industry standards.

Global Education

  • Specialization in Artificial Intelligence and Programming Tools
  • Global Accreditation from AISI
  • Integrated Curriculum

Learning Methodology

  • Industry-Expert Faculties
  • Real-Time Case Studies
  • Student-Centred Learning Methodology

Career Assistance

  • 97+ Elite Hiring Partners
  • 1994+ Career Opportunities Per Year
  • 35%+ Woman Placements Per Year

Rankings & Recognitions

Career Prospects

An integrated BBA (Hons) Digital Business with AISI curriculum can help you to find Global Career Opportunities in job roles, including:

  • Finance Manager
  • Budget Analyst
  • Financial Analyst
  • Investment Banker
  • Retail Banking
  • Credit Analyst
  • Financial Planner
  • Financial Consultant
Duration 3 YEARS
ELIGIBILITY:10/+2 passed from educational institutions recognized by the State or Central Government.
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program Syllabus
  • Principles of Management
  • Business Mathematics & Statistics
  • Business Economics
  • Fundamentals Of Management Accounting
  • Fundamentals Of Financial Accounting
  • Communication Skills
  • Culture Education - 3
  • Organization Behavior
  • Principles of Marketing Management
  • Human Resource Management
  • Managing Finance In A Digital World
  • Excel Foundations
  • Professional Skills
  • Culture Education - 4
  • Statistics with R
  • Python For Managers
  • Research Methodology
  • Fundamentals of Business Intelligence
  • Comp. Applications III (MS Project)
  • Open Elective
  • Life Skills - 1 (Personality Development)
  • Value Education -3
  • SQL for Business
  • Artificail Intelligence
  • Machine Learning
  • Digital Customer Experience (CIM)
  • Open Elective
  • Life Skills - 2 (Aptitude)
  • Value Education - 2
  • Graphical Analysis using Tableau
  • Legal Environment for Business
  • Corporate Digital Communications (CIM)
  • Natural Language Processing
  • Deep Learning
  • Professional skills-II
  • Summer Training
  • Hadoop for Business
  • Project Management
  • Leadership Skills
  • Professional Skills-III
  • Blockchain
  • Computer Vision
  • Project Work

Fee Schedule

Tuition Fee Other Fee Annual Fee First Inst.+ Alumni & Admission Fee
90,000/-  60,000/- 1,50,000/- 85,000/-
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